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Insights & Results — Real

Stories, Real Growth

Explore how we help founders scale, and read honest takes on what actually works (and what doesn’t).

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Featured Case Studies

Cybersecurity.AI
Series B

Outcome: Doubled qualified pipeline in under 90 days.

Story: After raising a Series B, CyberSecure.AI struggled to translate new capital into consistent sales. RawLab rebuilt their GTM plan, coached their sales lead, and installed weekly deal reviews — results: 2x pipeline, healthier close rates.

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MedTech Scaleup
Seed to Series A

Outcome: From scattered leads to a repeatable sales engine.

Story: This early-stage healthtech had brilliant product demos — but no process. We designed their ICP, built the first playbooks, and coached the founder-CEO to close deals without burning out.

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FinOps SaaS
PE-backed

Outcome: Revenue up 30% in 6 months, churn down by half.

Story: A profitable FinOps SaaS had great product usage but poor renewals. RawLab diagnosed misalignment between success, sales, and product teams — we designed better upsell scripts and fixed account handoffs.

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The Founder Dispatch (Blog)

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Why Most Founders Get Sales Wrong
Your GTM slide looks great — but your sales aren’t closing? Here’s why, and how to fix it.
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Traction ≠ Repeatability
Early deals often hide deeper flaws. Learn how to stress-test your sales motion for real scale before burning cash.
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How to Fundraise in 21 Days (Without Losing Your Mind)
Most decks are a mess. Here’s how to build what investors really want, fast — and stay...

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