Insights & Results — Real
Stories, Real Growth
Explore how we help founders scale, and read honest takes on what actually works (and what doesn’t).
Featured Case Studies
Cybersecurity.AI
Series B
Outcome: Doubled qualified pipeline in under 90 days.
Story: After raising a Series B, CyberSecure.AI struggled to translate new capital into consistent sales. RawLab rebuilt their GTM plan, coached their sales lead, and installed weekly deal reviews — results: 2x pipeline, healthier close rates.
Read MoreMedTech Scaleup
Seed to Series A
Outcome: From scattered leads to a repeatable sales engine.
Story: This early-stage healthtech had brilliant product demos — but no process. We designed their ICP, built the first playbooks, and coached the founder-CEO to close deals without burning out.
Read MoreFinOps SaaS
PE-backed
Outcome: Revenue up 30% in 6 months, churn down by half.
Story: A profitable FinOps SaaS had great product usage but poor renewals. RawLab diagnosed misalignment between success, sales, and product teams — we designed better upsell scripts and fixed account handoffs.
Read MoreThe Founder Dispatch (Blog)

Why Most Founders Get Sales Wrong

Traction ≠ Repeatability

How to Fundraise in 21 Days (Without Losing Your Mind)
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